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The Democratic Strategist posted a fantastic analysis by Jasmine Beach-Ferrara on why we lost Prop 8. She identifies the three key areas that must be addressed in a successful analysis:

• An aerial view of the infrastructure, strategies and mindset of the national LGBT movement;
• A “zoom-in” view of the specific field, messaging, and funding strategies used by the No on 8 campaign; and
• A similar “zoom-in” view of the strategies used by two concurrent, successful national campaigns: “Yes on 8″ and the Obama campaign.

Her piece over at The Democratic Strategist specifically looks at the No on 8 field campaign. The two key failings of the No on 8 campaign, according to Beach-Ferrara, were:

First, the “No on 8″ campaign did not become national until October, limiting both the volunteers and donors it could engage.

Second, the campaign’s field strategy failed to effectively reach enough swing voters enough times to turn them out as “no” voters.

I encourage you to read the whole analysis. It’s a great start to picking ourselves up and reorganizing so that we win the next time in California and elsewhere.